eCommerce Lead (Strategy & Operations) Job at Furry Muse, West Virginia

  • Furry Muse
  • West Virginia

Job Description

Job Description

Workplace type: Remote · Location: United States · Employment type: Contract, Part-time

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Furry Muse is setting a new standard in pet accessories: fashion-first, performance-built. Since the viral debut of the Wander! Bow Harness, we've built a cult community of pet parents who share one belief — our pets are our muses, and they deserve the very best.

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We design harnesses, walkwear, leashes, collars and 18K gold-plated pet jewelry for modern pet parents who want it all: durability, style and a touch of play. We sell direct through Shopify, plus TikTok Shop and Faire, with Chewy landing soon, and we've been featured in BuzzFeed, Modern Luxury, ABC7NY and Yahoo.

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We're founder-led, fully remote and small. Now we're looking for the person who owns our Shopify store and D2C revenue end to end, and runs it like their own business.

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THE ROLE

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You own the D2C revenue number and the site experience that drives it. The founder keeps creative vision and product; you own how the store performs.

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This is a hands-on, individual contributor role reporting to the founder. Our performance agency handles media buying and our ops contractor handles listings and inventory execution — you direct both.

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Please note: this is not a paid media, Amazon or marketplace account management role. It's for a D2C operator.

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WHAT YOU'LL OWN

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- The revenue number — promo calendar, BFCM, discount discipline, AOV and margin

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- Shopify CRO — testing roadmap, PDP and landing page optimization, customer journey

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- Merchandising — what we feature, and recommendations on which SKUs to reorder or retire

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- Agency direction — set priorities and hold our performance agency to MER and ROAS targets

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- Reporting and automation — our reporting runs through Claude and MCP connections to Shopify; you'll build on it and automate the rest (Klaviyo flows, Gorgias, Shopify Flow)

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- Channel health — oversee the Chewy launch and keep TikTok Shop and Faire in good shape, with our ops contractor executing

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WHAT WE'RE LOOKING FOR

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- 5–7 years hands-on in Shopify at small-to-mid DTC brands selling into the US — fashion, accessories or pet ideal

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- You've personally owned a D2C revenue number and can talk through what actually moved it

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- You've run promotions end to end: offer architecture, inventory earmarking, landing pages

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- You've run a structured A/B testing program on Shopify, not just one-off tests

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- Commercially sharp — comfortable defending AOV, contribution margin and discount decisions

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- AI-native — you already use AI to build reporting and workflows, not just to write copy

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- At home in a small, fast, remote team where you do the work yourself

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NICE TO HAVE

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- Klaviyo and retention experience

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- TikTok Shop, Chewy or Faire

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- Pet or fashion category knowledge

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WHY THIS ONE

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- A brand with real pull: a viral hero product, national press and a community that already loves us

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- Full ownership of the store and the number — with a founder who wants a thought partner, not a task-taker

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- Built for the long run: a 12-month contract with intent to convert to full-time as we scale, and an ESOP grant for high performers

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THE DETAILS

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- Contract role — you'll invoice as an independent contractor

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- ~80 hours per month, flexing around launches and BFCM

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- Remote: US-based, or anywhere with daily overlap with US business hours

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- Start: mid-October 2026

Job Tags

Full time, Contract work, Part time, For contractors, Remote work, Flexible hours

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